Moscow—more than a dozen east McDonald’s The restaurant reopened here under a new brand and new ownership, along with a marketing blitz aimed at convincing Russians that the new chain’s burgers are as good as the American version.
Authorities also used the reopenings—including the first McDonald’s restaurant in Russia—near Moscow’s Pushkin Square—to project a narrative of Russian economic resilience in the face of international sanctions and exodus of western businesses by country. McDonald’s Corp. and other western companies Withdrawal from Russia in the wake of Moscow’s invasion of Ukraine. He cited several reasons for doing so, including the difficulty of doing business in Russia amid sanctions.