Victoria’s Secret Is Still a Show-Me Story

It’s been 10 months since Victoria’s Secret split from L Brands Revamped Your Brand To be more women centric. While the message is starting to resonate with consumers and Wall Street analysts, it is taking longer to reach investors.

Victoria’s Secret said on Tuesday that its total revenue declined 4.5% for the quarter ended April 30, at the high end of its own guidance and better than analysts’ expected 5.2% decline by Visible Alpha. Chief Executive Officer Martin Waters said on a call with analysts on Wednesday that bra and beauty sales picked up well, as did international trade as countries recovered from COVID-related restrictions.