The Birkenstock IPO Is Coming. Nobody Mention Crocs.

The private-equity owner of the orthopedic-sandal brand hopes to double its money in less than three…

The Birkenstock IPO Is Coming. Nobody Mention Crocs.

The private-equity owner of the orthopedic-sandal brand hopes to double its money in less than three…

Elon Musk’s Pivot to X Draws Strong Opinions Across Twitter

The latest move by the billionaire owner to remake the platform elicits excitement and dismay from…

Elon Musk’s Pivot to X Draws Strong Opinions Across Twitter

The latest move by the billionaire owner to remake the platform sparks excitement and frustration among…

WSJ News Exclusive | Macy’s Launches New Brand Promising Better-Fitting Clothes

The department-store chain tackles the problem of inconsistent sizes with a new private-label brand on the…

H&M Now Wants to Sell You Makeup, Sofas and Crocs

The retailer is moving further beyond its clothing label, doubling down on beauty products, housewares and…

H&M Now Wants to Sell You Makeup, Sofas and Crocs

The retailer is expanding beyond its clothing label, doubling down on beauty products, home goods and…

Overstock Shares Go Overboard on Bed Bath & Beyond Name

Buying the retailer’s name is a smart move, but it doesn’t justify the rally in Overstock’s…

Store Brands Strike Back

Hit by inflation, consumers are again trading in private labels.

Store Brands Strike Back

Hit by inflation, consumers are again trading in private labels.