Jul Ban Altria’s Strategy, Will Send Another $13 Billion Up in the Smoke

Altria Group The disastrous investment in Juul Labs is taking another turn for the worse.

On Wednesday, The Wall Street Journal reported that the Food and Drug Administration is Preparing to Remove the Joule E-Cigarette from the US market. Banning Juul in the US, where it was on track to make 94% of its revenue this year, would put the business in serious trouble.