How Nascar Turned This Lakefront Community Into One of America’s Hottest Luxury Housing Markets

Luxury real-estate markets across the country are driven by the biggest local industries, whether it’s high finance in New York, big oil in Texas, walmart Whether in North Carolina’s Lake Norman in Bentonville, Ark., or Hollywood in LA, there’s no disputing the driver: It’s NASCAR.

The Lake Norman area, located about 20 miles north of Charlotte, NC, has long been home to some of NASCAR’s most successful drivers thanks to its proximity to the Charlotte Motor Speedway and the headquarters of some of the sport’s most famous teams. Thank you for Over the past decade, some of the wealthiest drivers have pumped their earnings into building and buying some of the state’s most luxurious homes, helping to propel the local market to new heights.