“Hi y’all! My top is from Shein, my skirt is from Lilly Pulitzer, my shoes are from Steve Madden, my earrings are from T.J. Maxx, my bracelet is from Cartier—and my necklace is from Kendra Scott.”
In the familiar cadence of “Bama Rush” videos, the subgenre of TikTok’s “outfit of the day” posts that grew out of the University of Alabama’s sorority-rush season, one jewelry brand comes up again and again. Earrings? Kendra Scott. Ring? Kendra Scott. Bracelet? Kendra Scott!