Tim Cook gives the clearest indication yet that Apple is manufacturing a headset

Apple CEO Tim Cook recently confirmed that Apple is manufacturing the headset.

Cook was asked in a recent interview china daily usa He wonders what the key factors are for augmented reality, or AR, to be successful in the consumer market.

“I’m incredibly excited about AR as you might know. And the key thing for any technology, including AR, is putting humanity at the center of it,” he said, echoing comments he’s made in the past. Said how important AR is. company.

He then described Apple’s work so far in the space, which focuses on AR apps on the iPhone and iPad, before adding, “But I think we’re still very early in the innings as to how this technology will develop. I couldn’t get more excited about the opportunities we’ve seen in this space, and keep watching and you’ll see what we have to offer.”

AR or “mixed reality” describes technology that superimposes computer-generated images over real-world scenes, in contrast to virtual reality, or VR, which completely immerses the viewer in computer-generated worlds.

It’s one of the clearest examples yet of Cook acknowledging that Apple has something bigger in the works. While current apps can be useful for mapping a room or seeing if a new piece of furniture might fit, it seems that Apple is using libraries and tools for developers to build apps for something like a headset. is building.

Bloomberg said in May Apple recently showed off its AR/VR headset to the Apple Board, and the company plans to announce it by the end of this year, although it may slide to next year. The same report states that Apple is planning to sell the headset in 2023.

Apple will be playing catch-up with a number of other big tech companies, notably metaWho changed his name from Facebook last year to change his name new focus On immersing users in the virtual world known as the “Metaverse” and Microsoft, which first introduced its Hololens AR glasses in 2016.