The RealReal CFO Aims to Limit Costs, Boost Margins to Turn Profit

The RealReal Inc.’s finance chief wants to rein in costs and sell higher-margin items as the luxury consignment retailer aims to turn its first profit three years after it went public.

Chief Financial Officer Robert Julian, who joined in October, said the company has historically focused too much on increasing total transaction values and not enough on selling the goods that bring in the most profit. He also serves as interim co-chief executive, along with Rati Sahi Levesque, the company’s president, following the June resignation of founder Julie Wainwright from the CEO post.