While on vacation in Hawaii with his family in 2011, Tony Fadell Woke up in a cold sweat. Nothing he couldn’t get out of his mind: A group of people at the resort are unable to put down their phones and look for the perfect paradise selfie—or a snapshot of their tropical drink.
“They’re not enjoying the world around them and you’re like, wait a second. What’s going on here? We’re disrupting reality with this screen in front of our faces?” he told me.