Apparel sellers Gap Inc. and American Eagle Outfitters Inc. are betting their logistics expertise can bring in revenue alongside the sales of jeans and T-shirts, at a time when strains in supply chains are raising the importance of delivery reliability and speed.
The retailers want other businesses, including rival merchants, to use their warehouses and distribution networks to manage their flow of goods. The efforts echo the strategy undertaken by Amazon.com Inc., which operates its Fulfillment by Amazon warehousing and shipping service for third-party retailers even as it sells its own retail products online.