Pandemic Boom for Life-Insurance Policies Is Fading

A Covid-19-driven life insurance buying spree has ended, with sales activity falling back nearly to prepandemic levels, according to new data from two industry research firms. 

Applications for life-insurance policies fell 6.5% year to date through mid-August, compared with the same period in 2021. They are down 1.5% in that period compared with 2020, when fear about the coronavirus began translating into increased shopping for policies, according to MIB Group Inc., an organization that tracks applications for life insurers.