I could be wrong, but I think there is no overlap between people who actively enjoy Twitter and those who thrive linkedin, There are plenty of sane people who wisely reject both, but perhaps on either side of the mainstream majority, you have two distinct camps.
Of course, there are a lot of really awful people on Twitter (including its owner) who behave in all kinds of awful ways, but if you like the rough and tumble of debate and you enjoy watching human behavior, Twitter is the place to go. Is for you
Conversely, if you love showing people your strategic plans, and presenting your ever-so-beautiful slide decks in a way that attracts a lot of unruly adoration, LinkedIn is probably the platform where you wander
I propose that Rishi Sunak We have the first ever LinkedIn Prime Minister. It’s not a new idea at all, I agree. There is a fairly well-worn political theory that countries’ political leaders alternate between “jocks” and “nerds”. you get the picture. Thatcher – Jock. Major – Stupid. Theresa May – Idiot. boris johnson – Jock.
Sunak is definitely an idiot. But he’s worse – he’s the kind of nerd who actively revels in presenting data on a PowerPoint slide – and would probably upload it to LinkedIn given half a chance.
Think of the covid lockdown and all their press conferences in Downing Street. “Next slide please!” He was a statesman in his element. He was a politician in charge of his massive data set. It was this environment that created the brand craze, because he This is what we wanted from our leaders then. A confident grasp of detail.
But we are no longer in the midst of a pandemic, thank goodness, and Sunak is prime minister cut from his slides and his graphs. And he’s starting to look rather exposed as a result.
Just watch new year speech He made it last week. it was not good enough, and reason? Management consultants don’t really do visions. (When they do, it’s reliably, horrifyingly insincere.)
And the problem, of course, is that voters are beginning to see it. When you talk to people in focus groups, the prime minister is still doing better (he’s hardly doing worse) than his party in terms of polling. He is still being seen as a fresh start. But he is no longer the Rishi Sunak who made the holiday and the Covid intervention – in fact, he is often referred to as the Rishi Sunak who husband of a millionaire,
He is seen as a bit odd in terms of his personality. Voters see it in the way he talks and behaves. when he has to sympathize with people, they don’t think she’s comfortable, Not that it makes her uncomfortable outright, but it does seem a bit forced.
It’s very hard to see how he gets away with it. Politicians want to change themselves, but no innovation is possible – less than divorce — which could suddenly make him a man of the people, and it’s hard to imagine a situation in which his speaking style falls short of “Deloitte Strategy Delivery.” And so this is what the Tories will have to work with for the foreseeable future.
The problem they have is that while Keir Starmer may also come across as a small lumberjack, he is not a billionaire, and he likes people. As a result, I suspect that the artificiality of LinkedIn would probably make the Labor leader’s skin crawl – and that, freed from the constraints of high office, he might just enjoy Twitter battles a bit.
And if Boris Johnson and Thatcher have taught us anything, it is that the voters of this country, when given a choice, provide the groundwork for politicians to say it as they see it. Ideally without needing a confusing set of graphs to back them up.