If walmart still wants to compete heroine Prime membership program, it’s not really showing its best game face. But there may be a strategic reason for its shyness.
Walmart, which last year ran a “Deals for Days” promotion to coincide with Amazon’s Prime Day, won’t be holding any competitive events when Prime Day begins today. This is despite the fact that piggybacking off Prime Day has a clear halo effect. In June 2021, when Prime Day and Walmart’s “Deals for Days” event took place, Walmart’s web traffic grew 11% compared to the month before, beating Amazon’s 7.5% bump in the same period. according to period data.