Business tycoon Anand Mahindra’s tweets often leave his followers amused and the latest one featuring Kellogg’s ‘upma’ has left desi netizens ROFL-ing!
Taking to the microblogging website, Mahindra posted a meme on the American multinational food manufacturing company and said how it has adapted to the Indian market over the years.
Keeping the ‘upma’ ready in 3 minutes for Kellogg’s to eat on a shelf, the meme’s caption read, “Kellogg’s came to India and challenged them to change the breakfast habits of all Indians. 10 years later this happened “
Mahindra wrote in his post, ‘It’s been more than a decade since Kellogg’s came here. So this is dated but the meme is going around now. And the feeling remains. “Never underestimate the power of our local ‘champions’,” he said.
read full post here:
Kellogg’s has been here for over a decade. So this is dated but the meme is going around now. And the feeling remains. Never underestimate the power of our local ‘Champions’. pic.twitter.com/qnm64FyC4L
– Anand Mahindra (AnandAnandMahindra) September 19, 2021
According to the company’s official website, Kellogg India opened its first manufacturing plant in Mumbai. Since its inception, the brand has aimed to target the breakfast market with easy-to-make cereals and convenience foods. In its effort to adapt to the local market and create foods more suited to Indian tastes, Kellogg’s India launched its breakfast product Kellogg’s Upma early last year.
Mahindra’s tweet immediately caught the attention of netizens, who were quick to share their thoughts on the meme. While many were happy, others commented that changing the eating habits of Indians was not that easy.
“Our recipes have evolved over thousands of years. A new recipe can’t just paradrop and takeover like a Hollywood movie,” read one of the many comments on the viral post.
Western foods have expiration dates but our local street food is the champion.
Love #cuttack #dahibara_aludam
— anand kumar panda (@anand23230) September 19, 2021
Same thing happened with McD’s, now they sell tikki burgers and cheese wraps
— vinayak (@vinayaknsingh) September 19, 2021
Kellogg said change, not replace, and they added wonderful products to our breakfasts.
— mmr (@chairmansahab) September 19, 2021
The beauty is that they have branded a local product and they are showing a willingness to adapt. How many Indian retailers have done this? I commend Kellogg’s for expanding its product portfolio.
— Biswajeet J Pattnaik (Biswa) (@Beastwaa) September 19, 2021
We are Indians no one can change our habit of eating roti, chawla, dal, sabzi, chokha, idli, poha, sambar, upma…
— Azad (@azad1586) September 19, 2021
Sir,
After a few years our next person will believe that the analogy was invented by Kellogg’s!!!That the recipe should be with that local brand…
— Krishna Kumar (@KKadyar) September 19, 2021
Kellogg was forced to adapt and market food products to local tastes and habits. But they can be successful to some extent in getting their products to specific customers.
— neeraj kumar verma (@nkvneeraj1) September 19, 2021
Our cuisine has evolved over thousands of years. A new recipe can’t just paradrop and takeover like a Hollywood movie.
— Amt Kaka (@AmtKaka) September 19, 2021
.