Valentina Sampio has once again made history as the first transgender model to be the face of Armani Beauty.
22-year-old who . is from Brazil, joins the choice of actors Cate Blanchett, Ryan Reynolds, Nicolas Hoult, and fellow models Barbara Palvin and Madison Ryan as an ambassador for the Italian beauty brand.
“I am very excited to be associated with Armani as a beauty face. As a trans woman‘This collaboration is a great milestone, and a personal dream come true for me,’ she said in a statement.
Breaking boundaries: 22-year-old transgender model Valentina Sampio has been named the new face of Armani Beauty. Her first campaign ad is for the brand’s Lip Power Lipstick collection.
‘Makeup has played such a meaningful role in my personal growth, and I am grateful to Armani Beauty for embracing diversity, enabling creative expression, and empowering personal beauty.’
Sampaio will star in the brand’s 2022 beauty campaigns, shot by Swedish photographer Mikael Jansson.
The model’s first Armani ad is for the brand’s new Lip Power Lipstick collection. The stunning image shows her posing in front of a red background, with her pink pout on display as she gazes around at the camera.
While she’s sporting a rose-tinted lip in the campaign, Sampio revealed He Red lipstick has a special place in her heart.
She said, ‘Red lipstick is one of the few beauty products that I remember my mom using. ‘It was for special occasions, so a red lip signifies celebration, femininity and beauty.’
Role Model: Sampio previously made history as the first openly transgender model for Victoria’s Secret and the prestigious Sports Illustrated Swimsuit issue (pictured).
Meant to be: Last November, she posed with Giorgio Armani on the cover of a special issue of Harper’s Bazaar Spain, guest-edited by the designer
Sampaio has already breached lifetime boundaries in his career, but it has had a poor start.
He said buzzfeed That she landed her first job in 2014 in an advertising campaign for a clothing company, but was fired when the company — whose name she would not name — learned she was trans.
‘It was a really difficult moment. It was as if I was wrong to be in that place, as if I was not there. But my reaction was just to get out of that situation,’ she said in the interview.
A few years later, she walked into So Paulo Fashion Week and went on to book gigs with L’Oréal, Dior, H&M, Marc Jacobs, Moschino, and Philippe Plein.
In 2017, Sampio became the first trans model to appear on the cover of Vogue Paris. This was her first Vogue cover, but it was not her last. She has also graced the cover of several other magazines including Elle.
Pride: Sampio (pictured at the Met Gala in September) described her new role as a ‘great milestone’ and ‘personal dream’, while praising the beauty label for ’embracing diversity’.
Catwalker: The model has appeared on several magazine covers and walked the runway for Michael Costello (left) in 2019 and Jean-Paul Gaultier (right) in 2020.
She continued to break boundaries as the first transgender model to pose for Victoria’s Secret in 2019. The following year he was given a name. Sports Illustrated Swimsuit rookie, and she made a grand return to the coveted magazine in 2021.
Last November, she posed with Giorgio Armani on the cover of a special issue of Harper’s Bazaar Spain, which the designer guest-edited.
she was recently featured The V&VMAN 2021 calendar was created in association with Emporio Armani to commemorate the 40th anniversary of the brand.
‘Armani Beauty is my vision for what today’s beauty should be: unpretentious and cross-cutting. Like my clothing, my beauty products aim to empower all women, regardless of their culture, country of origin or background,’ Armani, 87, said in a statement.
‘I am proud of Valentina as the new face of Armani beauty: I admire her will, commitment and determination. Valentina is not afraid to speak and her words are important and touching.
.