E.ON shipped the socks to nearly 30,000 homes with a tag saying that reducing their heat would reduce CO2. The families took part in an “energy saving campaign” last year, according to The Guardian Reported,
The sock’s message couldn’t have come at a worse time – Britain’s households are facing skyrocketing energy bills due to cold weather, nuclear plant shutdowns in France and reduced gas flow from Russia. According to Bank of America, British consumers will pay around £790 ($1,075) more this year to heat and light their homes.
Posted by energy company He apologized on Twitter, saying he was “incredibly sorry.” CNN Business has contacted E.ON Next for comment.
“If you recently received a pair of socks from us, we would like to say that we are very sorry for how we have made some people feel,” Tweet said. “In light of the gravity of the current challenges that many are facing, this mailing should have been stopped and we are sorry.”
Customers took to Twitter to lash out at the company.
“I don’t want your cheap dirty free socks. I want cheap utility bills please,” one user tweeted,
“Seriously, energy prices are going up,” another user tweeted, “…what a bloody hell.”
Earlier this week, the main opposition Labor Party called on Prime Minister Boris Johnson to implement a unexpected tax On companies pumping oil and gas from the North Sea. The party claimed that the tax could reduce the average energy bill by around £200 ($272).
Another major energy supplier, OVO Energy-owned SSE, faced backlash earlier this week after it sent an email to customers encouraging them. hugging with your pet And “hearty bowls of oatmeal” to stay warm this winter.
A spokesperson for OVO Energy said, “A link to a blog containing energy saving tips was recently sent to customers. We understand how difficult the situation will be for many of our customers this year.”
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