audience of Christmas Liberty slammed the program as ‘a PR disaster’ as they criticized the ‘snobby team’ and ‘excessive’ products.
show that aired on channel 4 Last night, the team chased at the luxury department store London Because he spent months preparing for the festive season and decorating the shop.
Ahead of the Christmas launch, the visual merchandising team worked six night shifts to complete the spectacular festive window display with 13,000 paper envelopes.
However, this was not enough to impress Chief Marketing Officer Madeleine Massey, who called for several changes to the window ahead of the launch and called parts of it “vague”.
Many of those watching were stunned by the way she spoke to her staff, with one saying: ‘It sounds like a nightmare to work Madeleine – clearly they are all afraid of her! Why didn’t he work with the team on windows?
Viewers of Channel 4’s Christmas at Liberty slammed the program as ‘a PR disaster’ as they criticized the ‘snobby team’ and ‘excessive’ products (pictured, Chief Marketing Officer Madeleine Massey studying window displays) and were providing their feedback)
‘Lead-bye example has no sense. Congrats to the team that has patted their backs, amazing performances and decorations.
Meanwhile another commented: ‘Tone deaf documentary what a PR disaster. Fails to capture the beauty of Liberty London and the downright friendly professionalism of the staff.
‘It’s a great brand, but the documentary makes it only look shallow and greedy.’
CEO Adil Mehboob-Khan pointed out that the festive season was more important than ever in 2021, adding: ‘Last year, as we were about to move into Christmas, we were hit by a second lockdown.
Many of those who watched the show last night admitted that they found it “distasteful” and “snobby”.
‘Cash has become very tight, and now I want us to be very bold. That is the challenge for us.
‘Christmas is a fundamental for retailers, it is 50 percent of us in the past three months.’
Meanwhile Madeleine explained: ‘There is pressure to deliver everything perfectly.
‘The competition out there is fierce, everyone needs a good Christmas. It’s tough, it’s tough work.’
Among the products highlighted were a red cabbage plate and a £48 candle, which Madeleine said was ‘affordable’ for everyone.
At the heart of the plan to bring the magic back to Christmas was visual content manager Lisa, who said: ‘If we don’t get it right, it makes people feel like they can’t relate so I regularly go for Christmas’. I am passionate about ,
He made fun of his Christmas window display to Madeleine and Abil, explaining: ‘The idea is that people need to send their love.
‘So we have a postbox, and we have this pouring out of messages and gifts, and this pouring out of love at your doorstep.’
And while Abil was impressed by the idea, Lisa’s conception required a hint from Madeleine, who interrupted her during the meeting.
He asked: ‘Is there going to be a topic? how true it is to life [paper envelope] Sample? It looks a bit beaten up.
After pitching her idea for a ‘Pyaar Ki Bahar’ via the postal services as a theme for a window display, Lisa admitted that she felt ‘a lot of pressure’.
‘I worry that if these are the envelopes we’re using, they’re going to go bad very quickly.
‘You’re going to walk in and out of these little windows and they’re going to be damaged.’
After the meeting, Lisa confessed that she felt deflated, saying: ‘There’s a lot of pressure when people react in this way.’
Meanwhile the event also highlighted a ‘unique, must-have product’ on sale at the store, with Madeleine explaining: ‘Liberty has always been the place where there is a significant tension between the traditional and the avante garde.
‘So when it comes to a traditional time like Christmas, how can we be edgy and aspirational, not just expected?’
Meanwhile Madeleine said the store wanted to highlight products that were ‘edgy and ambitious’.
Among the highlighted products were a red cabbage plate and a £48 candle, which Madeleine said is ‘affordable’ for all.
As Christmas drew near, the visual merchandising team took six night shifts to create the elaborate window displays.
Team member Hannah said: ‘While receiving the build here, some envelopes were crushed, and because this is something we know Madeleine will be paying attention to, we are replacing any crushed envelopes. Or anything that is not right.’
As the week ended, jobs in the store seemed to pile up, Hannah explained: ‘I’ve gotten two hours of sleep.
The team spent six night shifts manufacturing window displays, pasting 13,000 envelopes individually onto backgrounds and pieces of cardboard
‘Once I woke up, I got very distracted thinking about the window and then closed myself wondering what stock we could put on it.’
As the team arrived at 5 a.m., they added any final details to make sure the window was perfect before inspecting Madeleine.
Lisa told that after six night shifts, the team was ‘hitting the wall.’
Hannah said: ‘Madeleine’s opinion means a lot to us, we want her to be happy, we want her to love it. I feel nervous.’
Meanwhile a member of the team confessed that they had just slept two hours as they raced to finish the window in time for the Christmas launch.
Arriving at the store at 7 a.m. to inspect the festive window, Madeleine said: ‘I’m really nervous about this topic, I think maybe we need something more traditional Christmas and fuzzy later this year’ .’
And studying the window, he asked the team: ‘How easy is it to get back into these windows?’
She began listing changes that should be made to the window, including ‘cracker turning’ and ‘making sure pajamas and scarves don’t read like clothes.’
He said: ‘What is this strange mark on the wheel here? It doesn’t read – it’s a little too vague.’
Despite the incredible Christmas decorations and the team’s efforts, Madeleine admitted that she was ‘nervous’ about the subject as it was not ‘traditionally Christmassy and vague’.
After making her changes, she takes some time to give her final thoughts, saying: ‘I think it’s really amazing and it’s not a warm and fuzzy Christmas. It’s totally and utterly charming. But this is Liberty right?’
Although many of those watching were stunned by his reaction to the team, one said: ‘Christmas at Liberty is making me sick.
‘A whole bunch of pretend snobs who are clearly not living in the real world. The people shown in this show are the worst.’
Another wrote: ‘If I had worked tirelessly on a project and then someone like Madeleine would come along and criticize her after sleeping all night, I would have put it in the window display, but from the outside, through the glass. Medium from.’
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