unity software agreed to buy Ironsource Ltd. in a $4.4 billion all-stock deal, joining forces with an Israeli mobile-app and ad-tech company as the broader tech industry faces a slowdown in digital advertising.
The transaction, announced Wednesday, connects the two providers of services for videogame and other software developers. This comes amid a decline in technology stocks and A series of layoff announcements and is tied to hiring freezes in the industry Slowdown in digital advertising sales, Last month Unity laid off about 4% of its workforce, saying the move served as a way to better match the size of its workforce with its needs.