Tulsa, Okla. Sally Dale is the CEO of “The Urban Acres”.
“I say CEO – crafting executive officer.”
The entrepreneur used to be a high school art teacher, but as she and her husband were getting ready to welcome their first child, Dale found a way to stay home.
“I started selling kits over Christmas in 2019 and it went really well.”
Dale is the daughter of a cross-stitcher and the granddaughter of a painter. She uses her talent to design punch needle patterns.
“I sell a kit that has all the ingredients, everything you need,” Dale said.
“You open the box and you can start making.”
It turns out, his timing was perfect.
“And then 2020 hit and everyone was looking for something to do at home,” she said.
Due to the pandemic, Dell’s Etsy Business, “The Urban Acres,” flourished. The kits were selling like hot cakes. Those who had never heard of punch needle pricking were learning this very old craft.
“It’s always been a way historically for women, in particular, to express creativity,” Dale said.
“But also to provide income to his family.”
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Dell now employs other moms who help build the kit.
“Mom comes to my house to get the thread, they take it home, they wind it and leave it,” she said. “So they get a chance to spend time with their kids and earn money.”
Dell calls its design a modern revival of the punch needle and says it’s something anyone can do.
She is now expanding her designs and will soon include traditional embroidery kits as well. His kits are sold worldwide Her Urban Acres website and in retail stores across the US
“I have a store in Australia that takes my kit and Canada,” she said.
“It’s bigger than I thought.”
So big, her husband is saying goodbye to his career to help build the business. He wants to be at home with the three most important things in his life: his two kids and the crafting executive officer of The Urban Acres.
“I want to stay home with my kids,” Dale said.
“I never thought it would provide a way for other people to be at home with their kids, and now it is. So it’s very rewarding and exciting.”
Etsy. View on “Urban Acres” Here.
Visit the Urban Acres website Here.
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