Bruce Gilmour, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming, said, “We are proud of the renowned Tony Bennett and the iconic Lady Gaga for ViacomCBS’s largest cross-platform musical talent collaboration ever. We are honored to partner with you.” & Events, ViacomCBS. “With our extensive range of unique brands and platforms, ViacomCBS provides a unique one-stop shop for artists to showcase their global music releases and creative content of all varieties.”
The deal is tied with Bennett and Gaga’s new album, “Love for Sale”, which will be released on October 1. The title track “Love for Sale” debuts Friday, and the video will have its MTV global premiere at 12PM ET.
Bennett’s longtime manager Danny Bennett said, “Tony Bennett’s revival began in the ’90s with his MTV Unplugged and it’s time that the final chapter ends on that note.”
The ViacomCBS partnership includes the following:
September 17
MTV will air the global video premiere of “Love for Sale” and additional songs to be announced at a later date.
1 October
“Love for Sale” album release.
November 28
A new concert with Gaga and Bennett, filmed at Radio City Music Hall in August, will air on the CBS television network and will be available to stream live and on-demand on Paramount+.
winter 2021
MTV’s “Unplugged” with Gaga and Bennett, taped in front of an intimate studio audience in New York City, will air earlier this summer.
2022
“The Lady and the Legend,” the new documentary that chronicles the making of the duo’s new album, will air on Paramount+.
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