Apple CEO Tim Cook has shared his thoughts on finally joining Apple’s Rich Communication Services, or RCS Messages bandwagon. Cook says he wants people to buy an iPhone and stick to the iMessage platform rather than bring RCS into its ecosystem.
He made this statement during a conference earlier this week, where a man asked the Apple CEO to bring RCS messages to iOS so that he could pass high-resolution video to his mother. Instead of suggesting that Apple consider RCS integration between iOS and Android, Cook suggested, “Buy your mom an iPhone.”
Now this statement clearly means that Cook & Co. is not interested in adopting RCS for iPhone users. Instead of bringing RCS to iOS it would prefer both individuals to use the iPhone (and send messages/videos via iMessage) so that it works effectively with Android. All this commotion is mostly tied to the US market, where you still have a small proportion of users with Android phones.
A recent report has suggested that the iPhone is the most popular smartphone in the region, and it’s possible that Cook doesn’t think Apple needs to change its strategy when its devices are already selling in large numbers. Globally, iMessage doesn’t get a lot of attention, as people rely on other third-party apps like WhatsApp to make calls, send videos, and other stuff that RCS does on Android, but iMessage is rolling out its feature to iOS. limits to.
Google recently talked about RCS Messages as the new age SMS platform which is more secure, faster and offers more features. But Apple continues to offer its iMessage (or blue icon) for iPhone users without adopting RCS so that both Android and iOS users can communicate with each other and send high-quality photos.
It has come up with a campaign asking people to ask Apple to provide a green icon on the iPhone. Apple’s closed ecosystem has been a concern for many years, but the company hardly seems to succumb to the pressure. And these comments from Cook this week suggest that Apple isn’t interested in adopting RCS for iPhone users anytime soon.
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