When I Created My Finance and Lifestyle Blog making sense of st In 2011, I had no idea what I was doing.
I was a 22-year-old financial analyst making $40,000 a year and struggling to pay off my student loans. But my debt was actually a big part of why I started blogging – I wanted to track and share the progress of my financial goals.
Eleven years later, Making Sense has surpassed my wildest dreams. Over the past five years, I’ve earned an average of $76,000 per year in passive income by advising me on how to start investing, what financial products to use, and how to tackle other money decisions.
My husband and I have reached financial independence, and we have saved enough to retire whenever we want. This has allowed me to live my ideal lifestyle: I work just 10 hours a week and travel full time on my sailboat. I regularly go snorkeling, exploring and hiking.
The best part is that we have a lot of time to spend with our six-month-old daughter.
How I Started My Financial Blog
Making sense started out as a hobby, but about six months into writing, my friend hooked me up to a company that wanted me to write a sponsored post for them. They paid $100 to reach my 50,000 monthly site visitors.
After that, I started studying other bloggers who made money from their blogs. I posted on my website more often and installed display ads. I also continued writing sponsored posts by reaching out to brands I saw other bloggers working with.
In just two years, I was making about $5,000 to $10,000 a month – which is more than I was making from my day job – through sponsored posts and display ads. Once I fully paid off my student loans in 2013, I decided to quit my full-time job and blog.
For the first few years, I focused on the blogging element of my business and published new posts almost every day. I also posted guest articles on my friends’ blogs.
Then I doubled my social media presence. I have 110,000 followers now FacebookWhere I post multiple times a day, and 161,000 followers Pinterest, where I post about twice a week. I also have over 130,000 email subscribers.
Over the years, I have leveraged my audience to create multiple passive income streams. And in 2016 I started my first blogging course. Today, I write and publish blogs only once or twice a week, and over the past five years I’ve generated over $4,00,000 in gross revenue.
How do I Make $760,000 a Year in Passive Income
Making a passive income from a blog does not mean that you never have to work. You will always have to manage the accounting side of your business, maintain your website, and create new content. But you can do a lot of work in advance and make money for years with little maintenance.
I have three main passive income drivers: affiliate marketing, course sales and display advertising.
Affiliate marketing commissions make up about 50% of my revenue. I get paid when I direct traffic or sales to partner brands via links on my blog – including posts that were created months or years ago and are still in use on Google, my social media channels and my blog can be searched through.
About 20% of my revenue comes from course sales. I have two blogging courses that I sell to my blog audience and email subscribers: Making sense of affiliate marketing And Making sense of sponsored posts,
I made my first course on teachable And did all the planning, writing and recording work. I turned over graphic design elements to contractors.
I sell Making Sense of Affiliate Marketing for $197 and Making Sense of Sponsored Posts for $159, both of which cost far less than what my competitors charge. Nevertheless, I have earned over $1,000,000 over the years from these two courses.
I also earn passive income through display ad commissions edthrive, I get paid when readers view or click on an auto-generated ad on my blog.
My Top Tips for Earning Passive Income
I am always trying to increase my passive income. On top of blogging, my husband and I invest in both individual stock and investment accounts to add to our retirement funds.
Since I live and travel on a sailboat, there is not always reliable internet. So without passive income drivers, my family and I would not be able to enjoy this wonderful nomadic lifestyle.
Here are my top tips for creating content that can help you earn passive income:
1. Write as you speak.
On Making Sense, I discuss financial topics using language that is easy to read and understand. People walk away feeling that they have learned something rather than feeling protected or confused. This makes them more likely to return or share my blog with their friends.
Make sure your social media language is engaging and engaging as well. A great way to write as if you’re casually chatting with a friend over coffee.
2. Diversify your income streams.
Affiliate marketing, display advertising and digital product sales are some of your best bets for making passive income.
Diversifying your income streams allows you to not rely on just one way of earning money or any one of your traffic sources. Instead, you will have balanced income streams to reduce risk.
3. Post consistently.
While your old blogs can earn you income for years, it is still a good idea to write new content. This helps you attract new readers or followers (who don’t want to see the same content over and over again) while retaining your loyal following.
4. Be as helpful as possible.
The goal is to make readers want to come back to your blog. You want them to trust you enough to buy the course or affiliate product you recommend.
Ask readers what else they want to read or have questions. Do your own research on what’s trending for new ideas. Include actionable tips they can use right away. And finally, only promote and sell products that you personally believe in.
Michelle Schroeder-Gardner is the founder of making sense of st, where she helps readers make smart decisions about how to earn, save, spend and invest. She paid off nearly $40,000 in student loan debt in just seven months and now travels full-time with her family on sailboats. follow him instagram, Facebook And Pinterest,
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