Aranmanai 4 became a talking point after the release of the film’s dance number, “Achacho”, featuring Tamannaah Bhatia and Raashii Khanna at their glamorous best. The video has garnered over 12 million views on YouTube, giving a major boost to the promotions of the fourth installment of the successful franchise. This is not the first time Aranmanai 4 director Sundar C has used glamour as an important aspect of his films. In fact, Sunar C’s films are known for such glamourous dance numbers. However, when asked about the criticism that he uses glamour to sell his films, the director said that only he gets asked about it when all leading heroes have similar songs in their films.
When asked whether such glamourous songs are necessary for his film, the director said, “Not necessary, actually. See, till 2010, glamour was like an integral portion of a film. It will be part of the songs and also a bit of film scenes. Now, it is not necessary. But I feel that only I get asked such questions about glamour. If you take all the big heroes’ films, there will be one or two such songs.”
He added, “Like some heroines say that they would want to be glamorous but not vulgar… like what’s the difference between the two… glamour is when even women can watch the film without getting any discomfort. Since it is a commercial film, we are expected to keep everything in it. Even if there is glamour in my films, it will be something that can be enjoyed. It wouldn’t be in bad taste like having the camera in a vulgar angle or things like that. Also, in a lot of commercial films, glamour is there. It is even forced. So, I am saying don’t just find fault with me (laughs).”