RIYADH: Digital transformation is seen as a key business driver for economic growth in Saudi Arabia, as 90 percent of organizations in the Kingdom accelerated their digital transformation programs in the past year, according to a study by Dell. tracked.
“This compares to a global benchmark of 80 percent, suggesting that organizations across the region have kicked their digital transformation programs into high gear,” Rola Dagher, global channel head at Dell Technologies, told Arab News in an exclusive interview. has been transferred.”
He attributed this to “powerful technologies”, including artificial intelligence, machine learning, 5G, storage and cloud, which are ushering in new and competitive risks and opportunities.
“Modernizing infrastructure, migrating to multi-cloud, building a connected workforce, securing critical assets and more are elements that will lay the foundation for a successful digital future.”
The Dell executive explained that the company’s goal is to give customers the freedom to scale resources in the way that works best for them, “so they can respond quickly to changes while focusing more on their business needs.” “
This comes as a Dell Technologies Digital Transformation Index study found that there is an awakening as a service, with more than six out of 10 Saudi firms believing that AaS will make their organizations more agile, seamless and cost-effective. Will be able to.
However, Dagher cautioned that the talent shortage is a concern for the tech industry and its customers.
“Making sure you have the right people with the right talents and skills to meet future needs will be a challenge for Saudi Arabia and around the world,” she said.
Dagger reiterates that keeping partners trained and up-to-date on the latest technologies is one way to ensure that their talented teams stay at the forefront of innovation.
Making sure you have the right people with the right talents and skills to meet the needs of the future will be a challenge for Saudi Arabia and around the world.
Rolla Dagher, Dell Technologies Global Channel Head
“This, in turn, helps their clients address any talent shortfalls, allowing them to focus on allocating their resources to other strategic initiatives,” she explained.
Dagger explained that Dell’s partners have a deep understanding of their customers and understand what they need to keep their doors open and their businesses running. “In turn, our partners work with Dell Technologies to deliver the right solutions when and where our customers need them most,” he said.
digital development
Having a presence in Saudi Arabia for more than 20 years, the Dell executive stressed that the Kingdom is a priority market for them.
The company is focused on supporting the Kingdom on its diversification journey under the Vision 2030 program and is working closely with the public and private sectors to bring this vision to the forefront through its end-to-end solutions.
“As the region upgrades to smart and digital infrastructure, it will foster new models of trade and services and act as a driver of economic momentum,” Dager said.
He added: “This digital evolution will open up a wider space for new services as well as consumption across various industries, uplifting organizations and helping them become more resilient in the face of change.”
fastfact
The company is focused on supporting the Kingdom on its diversification journey under the Vision 2030 program and is working closely with the public and private sectors to bring this vision to the forefront through its end-to-end solutions.
Dell Technologies, which provides comprehensive hardware and software solutions including platforms, is ready for emerging technologies such as 5G, edge, artificial intelligence and machine learning, he added.
From Dell workstations to Dell PowerEdge servers to Dell PowerScale storage and more, Dagger emphasizes that their “cutting-edge technologies enable every organization to access the transformative power of Artificial Intelligence/Machine Learning and Deep Learning and more “
promoting saudi talent
Dagger reiterated Dell’s commitment to driving real change for organizations in Saudi Arabia as the company continues to be instrumental in helping its customers innovate for their digital future.
According to Breakthrough, a Dell Technologies study, 72 percent of Saudi employees are willing to upgrade themselves to focus on more strategic opportunities within their organization.
“Investing in local talent is a key priority and we support the Saudi government’s initiative in training Saudi nationals and equipping them with the skills they need to join the workforce of the future,” Dagher said.
He added: “Through our Academic Alliance programme, we partner with over 15 universities to provide curriculum-based IT training. We also have our own local graduate recruitment program where we train and hire new graduates every year. Huh.
emerging technologies
With current macro-economic trends affecting business and technology, he added that customers want to be sure that they are making the right technology investments and that their investments last for a long time and generate solid returns.
“We have the capabilities, solutions, and people to help our customers, whether they want to control expenses with an AaS solution, protect themselves from cyber threats, or supplement their IT departments,” said Deghar. “
He further added that “customers are increasingly doing business with companies that are committed to making a positive impact for people and our planet while delivering long-term value for all stakeholders. Environmental, social and governance ‘good to do’ Not is but ‘must do’.
In fact, Dell is seeing that 95 percent of its customers include ESG criteria in their requests for proposals and bid requests.
“Our partner community is uniquely positioned to provide solutions that meet customer’s IT needs and create a positive impact on mankind and the planet,” Degar explained.
He added: “Through our Partner Program, partners can deliver greater impact to their customers and their communities by advancing our ESG strategy, pillars and goals, driving inclusion, transforming lives and upholding ethics and data privacy can take advantage of.”
major technology trends
Talking about this year’s top tech trends, Dagher said, “Innovation in technology will continue to be a driving force, taking us to new and exciting heights.”
“There are so many exciting new frontiers ahead of us, where everything is expanding, artificial intelligence and machine learning, 5G and edge solutions,” he added.
Dell has revved up its innovation engine and wants to make sure its partners are ready to join them on this journey.
“I am confident that the importance of AaS to the channel and to our customers will continue to grow,” said Degar.
“It provides flexibility and growth which is especially important for companies that want to grow their business and are also concerned about rising costs,” he concluded.