RIYADH: In line with its commitment to conserving marine ecosystems and fostering the next generation of sailors, Red Sea Global has announced a partnership with The Ocean Race for the next two editions of the race. RSG has also partnered with Warner Bros. Discovery to expand their stories worldwide.
The developer of two of the world’s most ambitious regenerative tourism projects – Lal Sagar and Amala – RSG was recently rebranded from Lal Sagar Development Company.
Known as ‘sailing’s greatest round-the-world challenge’, the TOR has been providing the ultimate test for sailing teams since 1973.
Beyond the races, TOR serves as a global platform to raise awareness and drive positive change about the environmental challenges facing the world’s marine environment.
“We are proud to be TOR’s regenerative project partner. Sustainability is at the heart of our work at RSG, so TOR – and its impressive ambitions – make them a natural fit as a partner when it comes to ocean health are,” said John Pagano, Group CEO of RSG.
He added: “The sea has always been an important part of Saudi Arabia’s history and heritage. Through this partnership, we look forward to raising awareness of the challenges facing our oceans globally today and promoting marine ecosystems in areas such as the Red Sea.” Hope to support TOR’s efforts to protect the exquisite beauty of Tantra.
As partners, RSG will help promote the race and raise awareness of the importance of ocean health to an international audience. The partnership will see RSG’s programs and educational initiatives supported by content developed in collaboration with WBD.
RSG intends to use its partnership with TOR to help inspire the next generation of Saudi sailors to take up a new sport that has enjoyed an important and historic relationship with the sea for over 4,000 years. is promoting
“We have a lot of amazing partnerships, but I am most excited about the TOR partnership and sponsorship,” Tracy Lanza, Group Head, Global Brand Development and Marketing, RSG told Arab News in an exclusive interview.
“What’s really interesting about TOR is that they’ve committed themselves to the health of the ocean, which was very important to us because it’s also part of our commitment to making sure people understand the importance of coral health, mangroves and Aware of the sea itself,” she continued.
Talking about RSG’s commitment to the environment, Amjad Alangari, Senior Marketing Manager, RSG told Arab News: “We have a new mandate. We have an ambition that has grown with us from the past and is still growing, which is to create for people and the planet.
We are visionaries, we are innovators… and we have more projects to come with the ambition to protect and enhance the environment around us.
The 14th edition of TOR will begin on January 15, 2023 in Alicante, Spain and conclude in Genoa, Italy in early summer 2023. The race will visit nine iconic cities around the world over a period of six months. and will feature a leg with the longest race distance in the event’s 50-year history; A 12,750 nautical mile, one-month marathon from Cape Town, South Africa to Itajaí, Brazil.
“The Red Sea is a new type of development, and based on commitments in support of regenerative tourism with a vision to prioritize both people and planet. Likewise, this is a new type of partnership for us, where RSG and WBD Our collaboration yields a strong result in the pursuit of this goal,” said Johan Saleen, co-owner of TOR.
Mike Rich, Head of Sports Marketing Solutions at WBD, said: “We are proud to be the worldwide broadcaster for TOR and we welcome the opportunity to build on the stories we tell with those around RSG as the world navigates its most difficult times. project, especially this joint effort to promote the health of the ocean and its comprehensive conservation.”