Pinterest is improving user experience to help people ‘take more action’ across boards, says new CEO Bill Ready

Pinterest New CEO Bill Ready told CNBC’s Jim Cramer on Wednesday that he’s working on helping users take concrete action on their mood boards and pins.

“There’s a lot we can do to help them take more action on that intention, whether it’s taking action, or doing, or in some cases buying. There are a lot of ways we can do that. It doesn’t necessarily include a buy button at all times,” Ready said in an interview.mad Money,

“I’ve used Pinterest to design a house, to plan birthday parties. And these are all things where you get great ideas, and you don’t want that shopping to come in your face. But when you see something like You want to take action, you want to be able to reach the path that you’re going to do,” he said.

Pinterest announced Tuesday that Ready, who previously led Google’s commerce business, assumes the role of chief executive With co-founder Ben Silbermann stepping down from the role.

Silberman, who now holds the newly created position of executive chairman, echoed his successor’s thoughts about encouraging shopping on Pinterest.

He said, “The company’s got a huge pipeline of new products that are talking to our investors and creators about some of the buy-in things that Bill talked about. … I think we’re really I’m in good shape.” of the company recent acquisition Off the Yes, AI-powered fashion shopping platform.

Pinterest revenue and revenue Refinitiv in its first quarter based on consensus estimates. While the company said it expects second-quarter revenue to rise about 11% from a year ago, it cited supply chain shocks and headwinds including Russia’s invasion of Ukraine. letter to shareholders,

Shares of Pinterest closed up 1.32% on Wednesday.

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