Thu, 2022-07-21 16:52
RIYADH: Saudi Coffee Company, a subsidiary of the Public Investment Fund, has partnered with the Culinary Arts Commission to help promote the Kingdom’s coffee product.
According to a statement, signed in Riyadh, the partnership aims to support the development of the national coffee industry and empower local talent.
The agreement the two signed includes plans to work across multiple platforms including content creation, sponsorship, marketing and business opportunities to market Saudi Arabia’s coffee beans more widely.
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