The price of peacock is touching the sky.
Subscription price for Peacock, ComcastThe answer to the streaming wars, it will rise by $2 this summer. The price adjustment is a way for Comcast’s NBCUniversal to capitalize on the Summer Olympics in Paris, which will air on NBC’s TV networks and streaming platforms.
Peacock’s ad-supported option will increase by $2 to $7.99 per month, and its ad-free offering will also increase by the same amount to $13.99 per month. Peacock with ads will cost $79.99 annually, while the ad-free version will cost $139.99 per year.
The price will increase for new customers from July 18, while existing customers will be affected by the new price on or after August 17. The Summer Olympics will begin in late July.
Media companies have looked for ways to make streaming profitable, as most still are. Losing money on the venture. Advertising has been an important part of this strategy, as well as price increases.
This price increase is peacock Second In the last year. Effective last August, the price of ad-supported Peacock increased by $1 to $5.99, and the price of ad-free increased by $2 to $11.99 per month.
While parent company Comcast touted Peacock as a bright spot during its recent earnings call, losses from the streamer have weighed on earnings. loss was mentioned sharp in 2023, and officials expect it to decline in the coming quarters.
Peacock offers a range of live sports content from the NFL to the Premier League and frequently watches a lift in customers during major events such as the Olympics.
The streaming service was launched in 2020 for the Summer Olympics in Tokyo – which were pushed to 2021 due to the pandemic. Peacock now has 34 million subscribers.
Large sporting events often attract more customers. executive officers said last week Peacock’s exclusive NFL Wild Card game during the first quarter helped it add and then retain more customers than expected.
The streamer also recently had the benefit of being the first exclusive home of Universal Pictures’ Academy Award darling and box office hit “Oppenheimer.”
Peacock’s revenue increased 54% to $1.1 billion during the first quarter compared to the same period last year. This was partly due to growth in advertising revenue, which has recently lagged behind traditional TV networks.
The Summer Olympics are expected to bring record advertising revenue as more events are shown on broadcast network NBC rather than just being streamed on Peacock, officials said last week.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC.