Naomi Osaka and LeBron James Launch New Media Company | CNN



CNN
,

four-time major winner Naomi Osaka The NBA is launching a new media company in partnership with superstar LeBron James, the tennis star has announced.

Hana Kuma, which means “flower bearer” in Japanese, will create stories that are “culturally specific but universal to all audiences,” read a statement.

James and Maverick Carter’s The Springhill Company said in the statement, Hana will provide Kuma with “the necessary production, development and strategic resources.”

“The creators of Color have finally had a blast being armed with resources and a huge platform,” Osaka said in the statement.

“In the streaming age, there is a more global view of content. You can see it in the popularity of television in Asia, Europe and Latin America that the unique can also be universal.

“My story is also proof of this. I’m so excited for what we’re building at Hana Kuma. We’ll bring stories to life with this goal in mind: to make unique perspectives feel universal and inspire people along the way. ,

The production company is the latest project between 24-year-old Osaka and her longtime agent Stuart Duguid. The pair also own a sports agency called Evolve, which signed Australian tennis player Nick Kyrgios on Monday.

According to Forbes, Osaka is the world’s Highest-paid female athlete in history Earning around $37 million in 2020 thanks to a long list of sponsorship deals.

she won’t compete at Wimbledon This year because of her ongoing issue with Achilles.