Khalid Al-Rubayyan
Saudi sports companies have started during the past time to take the first steps in the world of investment in Saudi sports, in parallel with the development and rapid entry into the world of professionalism in Saudi sports.
I now consider the entry of Saudi sports companies into the world of sports investing as a kind of high risk in light of the lack of awareness of Saudi sports workers in this world. Perhaps some companies use the least amount of risk, which is to be a sponsorship broker only between major companies and clubs or sports federations. That’s what we see in the world of these companies.
When you tell an investor and try to persuade him to enter the world of sports investing, enter this project with the do-and-you club, and the profits of the project are high, a lot. After the economic feasibility study, the response comes to you:
Who guarantees my contractual rights?
Who guarantees continuity for me after the maturity of the project?
Who is my legal reference?
Who guarantees my contractual continuity after I exit one department and enter another?
In the previous period, when I was negotiating with a club and making major contracts with them, I wanted to meet with the investment manager of the club, and I was surprised that at least 15 people entered the meeting with us. And I began to introduce him… This is Runway Marketing Manager! It’s the Carpet Marketing Manager behind the door! It’s a Ticket Marketing Manager! It’s a T-Shirt Marketing Manager! And this… and this… to their last manager… Can you imagine how sports investors in Saudi sports are suffering from these mentalities that you manage?
I put it simply that sports investment and confidence in it will only be gained by privatizing international clubs such as sports clubs and creating Saudi cadres in a healthy way that understands the meaning of strategic partnership and creates success for all and Don’t feed it dry, partner with clubs.
The world of sports investing and participation is based on joint collaboration to achieve a partnership the club is proud of and investor proud to create a lucrative sports industry that creates a new generation of minds specialized in sports investing. Great tributary to the world of sports industry in the Kingdom of Saudi Arabia.
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