Pune, June 26
Union Minister Anurag Singh Thakur said here on Sunday that the media and entertainment ecosystem is a sunrise sector, which is expected to grow to Rs 4 lakh crore annually by 2025 and Rs 7.5 lakh crore by 2030.
The Information and Broadcasting Minister also said that the rapidly growing digital infrastructure in the country and the ongoing progress in the AVGC (Animation, Visual Effects, Gaming and Comics) sector has the potential to make India the preferred post-production hub. Media and entertainment industry.
He was delivering the keynote address at the National Conference on ‘Changing Landscape of Media and Entertainment 2022’ organized by Symbiosis Skill and Professional University in Pune.
“The media and entertainment ecosystem is a sunrise sector, which is expected to generate Rs 4 lakh crore annually by 2025 and reach a USD 100 billion or Rs 7.5 lakh crore industry by 2030. The government has announced audio-visual services in 12 Named as one of the key policy measures aimed at promoting champion service sector and sustainable growth,” he said.
“Many job roles have emerged in the field – video editing, color grading, visual effects (VFX), sound design, rotoscoping, 3-D modeling, etc. Each job role in this field requires a specific set of skills and competencies It is imperative for industry and academia to come together and create programs relevant to the needs of the sector,” Thakur said.
The minister said that the government is exploring new partnerships with the private sector to ensure that Indian students are in sync with the upcoming technology trends in the sector.
Stating that the content creation industry in India has grown in a big way with ‘Digital India’, Thakur said, “With quality content, easy access and keen audience, India has been able to tell its success story and become a content creation hub. She added that India was chosen as the country of honor for the first time at the Cannes Film Festival and the Indian delegation walked the red carpet across India, not Bollywood as they call it.
“I don’t like the words Bollywood, Tollywood, it should be the Indian film industry. Diversity was visible there,” he said.
Speaking about the growing start-up eco-system in India, Thakur said, even during the pandemic, India added 50 unicorn start-ups, “which speaks volumes about India’s entrepreneurial spirit”.
Thakur said that he expects more start-ups to emerge from the talent pool created by leading film schools like FTII and SRFTI.
Oscar and BAFTA award winning sound designer Resul Pookutty, who was the guest of honor at the event, said that educational institutions should revive the ancient Indian tradition of imparting knowledge to the students to face the outside world besides developing skills.
“Look at the film like ‘The Matrix’ which has taken the idea of Indian mythology and has become a hugely popular film. We never took anything from our culture and put it into the universe and learned or be a part of it. Gone,” he said.
Sound is memory and memory is knowledge. Our Vedas are arranged in such a way that they are easily memorable sounds. We are a civilization that has forgotten the power of sound. He said that it is not in our narrative, artistic endeavor of cinema that we need to change.