Look inside Super Nintendo World, which just opened at Universal Studios Hollywood

A general view of the “Super Nintendo World” entrance at Universal Studios Hollywood on February 16, 2023 in Universal City, California.

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Enter the iconic green warp pipe and make your way into Universal Studios Hollywood’s newest theme park land: Super Nintendo World.

Nearly a decade in the making, it’s time to expand of universal The California-based park is part of a wider partnership with video game company Nintendo that includes movies and merchandise. The area, a sculpted section beyond Universal’s Jurassic World and Transformers areas, opened to the general public on Friday.

Super Nintendo World features an augmented reality Mario Kart ride, a Toad-inspired restaurant and a stocked-up merchandise hub filled with shirts, hats, plush and themed popcorn canisters. There is also a meeting with Mario, Luigi and Princess Peach.

The land separated from other parts of the park is small but filled with eye-candy and the constant ding of park-goers punctuated by question mark-adorned bricks. Part of Universal’s lower studio lot was demolished to make room for the new world and new soundstages were erected or relocated to other areas on the vast backlot.

“What we were able to do was really shape work for us,” said John Corfino, vice president of Universal Creative. “If you look around, I think we’ve been successful in creating this very intense, engaging and yet intimate environment where you really feel like you’ve stepped into the game. Because you really Do not see anything else in yourself and around you are completely contained.”

Mario poses at the “Super Nintendo World” reception at Universal Studios Hollywood on February 16, 2023 in Universal City, California.

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It’s unclear how much Universal has invested in the project, which opens less than two months before the company’s movie studio releases its animated “The Super Mario Bros. Movie,” but it seems confident in its launch. Is.

NBCUniversal CEO Jeff Shell said in January, “The parks business … it’s never been better for us.” “We had a record year last year.”

Shell said growth has been slow domestically, but the company has found “our footing” in Japan, where it opened a Super Nintendo World in March 2021. The international park has a lot of attendance and those results are encouraging considering the big bets the company has made for several Nintendo lands, including the one at Universal Studios Hollywood.

The company has plans to bring similar lands to its highly anticipated Epic Universe in Florida and Universal Studios Singapore in 2025.

Here’s a look at Universal Studios Hollywood’s new Super Nintendo Land:

Princess Peach’s Castle

As the guests exit the warp pipe, they find themselves inside Princess Peach’s castle. The area is mostly a photo opportunity, but also sets the backdrop of the enclosed and immersive land.

Along the way, for approximately $40 parkgoers can purchase power-up bands that can be used to play mini-games within the land and unlock digital coins and badges on the Universal Studios Hollywood app.

Princess Peach’s Castle in Super Nintendo World at Universal Studios Hollywood.

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The bands come in six styles based on the main characters of Super Mario Bros. – Mario, Luigi, Princess Peach, Yoshi, Toad and Princess Daisy. The band character you choose corresponds with the “Team” you are on during your time on the land and all of your digital coin collection goes towards your own personal score and team score.

The bands are an extension to the land and are not required for guests to enjoy the rides or dining options within the park.

Essentially, the story is that Bowser Jr. has stolen the golden keys from the Mushroom Kingdom and guests need to collect three keys to gain access to the final boss fight with the teeny Koopa. Guests can participate in physical mini-games to obtain these keys which include: Goomba Crazy Crank, Koopa Troopa Power Punch, Piranha Plant Nap Mishap and Thwomp Panel Panic.

Collecting three keys allows guests to enter Bowser Jr.’s lair and compete in a special mini-game.

Mario Kart: Bowser’s Challenge

The main attraction in Super Nintendo World is Mario Kart: Bowser’s Challenge.

To get to the ride, park-goers must pass through Bowser’s Castle. The queue passes through various corridors and displays a collection of trophies, memorabilia, and Bowser’s plans to defeat Team Mario in the upcoming race.

Employees at Universal Studios Hollywood await guests outside Mario Kart: Bowser’s Challenge in Super Nintendo World.

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The ride itself is multidimensional. At its most basic level, it’s a race of Team Mario versus Team Bowser. is an augmented reality shooter game layered on a traditional racing coaster.

Racers are prompted to turn the steering wheel to navigate the racing course and fire shots at rival racers and obstacles. Pay attention to the pre-show which indicates the racers you should target and who you should wind up on the raceway.

Statue of Bowser in Super Nintendo World at Universal Studios Hollywood.

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Corfino explained that the team decided to use AR technology because it was meant to be a social experience. Guests can wear clear plastic visors on the ride and watch immersive animation of Nintendo Racers alongside their friends and family.

He called AR “transparent technology,” something that would disappear and allow guests to be fully immersed in the experience.

A pre-show animation guides guests on how to put on the special Mario visors used during the ride. There is a toggle on the back to tighten or loosen the mechanism.

Mario Kart Visors from Mario Kart: Bowser’s Challenge at Super Nintendo World at Universal Studios Hollywood.

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For the most part, the experience is seamless. Racers turn their heads to see fellow racers, question mark boxes filled with shells, and obstacles to come.

However, those with glasses may find it difficult to see throughout the ride. The visor fits snugly on the forehead. There isn’t much room for the glasses between the visor and the plastic shield that attaches to the ride vehicle.

The onboarding scene for Mario Kart: Bowser’s Challenge at Super Nintendo World at Universal Studios Hollywood.

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Additionally, Universal has faced criticism for size restrictions on many of its theme park domestic rides. Mario Kart: Bowser’s Challenge also received some flak for the guidelines stating that the right may be unsuitable for riders with waists over 40 inches.

Merchandise is available at the 1-UP Factory inside Super Nintendo World at Universal Studios Hollywood.

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Riders exit through a gift shop filled with Nintendo character merchandise.

Toadstool Cafe

Super Nintendo World’s signature restaurant is called the Toadstool Cafe and its entrance is shaped like a giant red-hatched mushroom.

Chef Todd oversees the kitchen which creates a collection of themed salads and burgers as well as spaghetti and meatballs and a short rib special.

Toadstool Cafe is located in Insider Super Nintendo World at Universal Studios Hollywood.

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Guests order their food, receive their drinks and are taken to their seats by the dining crew.

There are video screens throughout the space that act as windows into the mushroom kingdom. Throughout your stay, you can watch multicolored Mushroom Peeps passing through the frame or fighting in the skies against enemy invaders.

Toadstool Cafe during a media preview of the Super Nintendo World theme park at Universal Studios Hollywood on Thursday, February 16, 2023 in Universal City, California, US.

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The restaurant’s signature drink is called the Super Star Lemon Squash. It includes honey lime soda and tropical boba with mango stars on top.

For dessert, guests can choose from a question block-shaped tiramisu, Mr. Beanpole Cake, which is a twist on an Italian cake, or a Princess Peach Cupcake.

A Princess Peach cupcake inside Toadstool Cafe during a media preview of the Super Nintendo World theme park at Universal Studios Hollywood on Thursday, February 16, 2023 in Universal City, California, US.

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Super Nintendo World is open to the general public and will not require an advanced virtual queue to enter.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.