The biggest NFL game of the year and one of the biggest sporting events in the world is the annual Super Bowl Championship Game. The game is watched by millions of Americans across the country to see which team will take home the top prize in the league.
On February 12, 2023, Super Bowl LVII will take place at State Farm Stadium in Glendale, Arizona. kansas city chiefs and the Philadelphia Eagles.
For decades, the popularity of the Super Bowl has attracted advertisers who represent the world’s largest corporations. The revenue from the Super Bowl runs into the hundreds of millions every year.
Are Super Bowl Ads Worth It?
In recent years, the return on investment for companies spending money to advertise their products during the Super Bowl has been strong. Some of the top advertising brands for the 2021 Super Bowl included General Motors, T-Mobile, Verizon and Mountain Dew, which all earned an average ROI of $4.60, according to research and data collected by Kantar.
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Super Bowl LVII will begin on February 12, 2023, at State Farm Stadium in Glendale, Arizona.
(Christian Peterson/Getty Images)
Creativity and consumer spending play a direct role in the Super Bowl as fans buy from the ad they remember most. Advertisements play a lucrative role in the Super Bowl as the event’s high viewership continues to dominate.
“Most people run in the opposite direction to advertising, but [the] “The Super Bowl lives one day where they don’t,” Joe Glennon, an associate professor in the advertising department at Temple University’s Lev Klein College of Media and Communication, said in an interview. “There’s still no better way to reach 70, 80 or 90 million people at once than the Super Bowl. That many people watching you at the same time, it also has incredible brand-building power.”
How much is a 30 second commercial for the Super Bowl?
The 30-second commercial for the Super Bowl has become increasingly expensive over the past decade as viewership for the event has grown each year. during super bowl lvi According to Statista, in February 2022, when the Cincinnati Bengals compete against the Los Angeles Rams, a 30-second ad will cost the average sponsor $6.5 million.
From 2017 to 2021, a 30-second commercial costs an average of $5.4 to $5.5 million. For the most part, the Super Bowl has seen a steady increase in advertising rates over the past decade.
How much is a one minute commercial for the Super Bowl?
majority of super bowl commercials Stay in the 15- to 30-second range. However, if an ad is broken at the one-minute mark, it will cost the sponsor nearly double the average cost of a 30-second ad.
Because brands pay such high costs to showcase their products, advertisements tend to emphasize an entertainment angle rather than a serious or argumentative pitch to consumers. As a result, a consumer trend has formed over the years surrounding Super Bowl commercials as some non-sports enthusiasts tune in just to watch the commercials.
How has the cost of Super Bowl ads changed over the years?
The cost of a commercial on the Super Bowl has risen sharply over the years, even after accounting for inflation. During Super Bowl I in January 1967, a 30-second ad would cost sponsorship approximately $42,000, equivalent to more than $350,000 in 2022.
Over the past two decades, the cost of advertising in the super bowl has increased progressively. In 1990, the cost of a commercial in the Super Bowl increased to $700,000, but by 2010, this had increased to $2.95 million.
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Why do brands pre-release Super Bowl ads today?
As social media has become more popular in recent years, advertisers have begun pre-releasing Super Bowl commercials online before they appear on live television. The reasoning behind pre-release is that it allows advertisers to reach their ads to viewers who do not tune into the Super Bowl.
Advertisers spent $6.5 million to run a 30-second ad during Super Bowl LVI.
(FOX News/Ryan Gaydos)
In addition, the longevity of the ad is increased because its popularity is not solely dependent on the Super Bowl.
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