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this year, the Grammy Awards The swag bag included everything music’s biggest artists didn’t know they needed.
All the celebrities involved 2023 Grammys Sunday had the option of taking home a complimentary gift bag – or in this case, suitcase – valued at over US$60,000. Each celebrity, regardless of whether they walked off the field with a gold gramophone or not, could take home a bag.
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The swag bags were curated by Distinctive Assets, a Los Angeles-based marketing company responsible for creating the bags more than 20 years,
There are reportedly 75 gifts in this year’s suitcase, including one that hasn’t been released yet robot dogcalled Dog-e, and for a $10,000 voucher hand liposuction At Artlipo Plastic Surgery Clinic.
Other items included in the 2023 Grammys gift bag include:
Bugaboo also donated a stroller, worth over $1,000, to the Baby2Baby charity for each celebrity taking home one.
Lash Ferry, co-founder of Distinctive Assets, told NBC that “at least half” of the items included in the swag bags are from small businesses.
Ferry said that although the gift bags are free, artists must pay tax on the items and declare them as business gifts. He told NBC that most celebrities are shocked by the fees attached.
“For these people, taxation is a very irrelevant issue,” Ferry said.
He teased a few things on Instagram last month.
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Curious music fans on TikTok got an exclusive peek inside the Grammys’ suitcase in the days leading up to Sunday’s ceremony. Toys, electronics and skincare were seen crammed into rows of black suitcases.
Several snacks were also added to the swag bag, including red wine, Clif bars, cashews and a record-sized Rice Krispies treat.
Fary has big ambitions for celebrity gift bags in the future. He said he dreams of delivering an electric vehicle one day.
for now, maybe Harry Styles celebrating his Album of the Year win with his new robot companion Dog-E.
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