Facebook Is rolling out a new feature Thursday that lets users view posts in reverse chronological order, instead of algorithmically ranked content.
Called “Feeds,” the tool is a dedicated tab in the Facebook app that shows all the latest posts from users’ friends. The main news feed will now be known as “Home” and will act more as a “discovery engine” based on people’s online habits, the company said.
“One of the most requested features for Facebook is making sure people don’t miss friends’ posts. That’s why today we’re launching a Feeds tab where you can view your friends, groups, Pages and individual posts in chronological order. You can see the post, “Meta CEO Mark Zuckerberg said in a Facebook post on Thursday.
Meta is fast-moving Zuckerberg as the face of its latest product is revealed, with the firm’s founder announcing a slew of new feature updates on Facebook. The company has recently lost several top executives. Longtime Chief Operating Officer Sheryl Sandberg To Chief Technology Officer Mike Schroepfer,
Facebook’s new Feed feature first shows users the latest posts from their friends.
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A Meta spokesperson said the feature will be rolled out globally next week initially on mobile. A desktop version is slated for release over the next several weeks.
It’s a nod to a more basic social media experience from the past – pioneered by none other than facebook Self — where the feed was more focused on the activity of friends and family.
By making the main “Home” tab more personal, Meta is also competing with TikTok. Meta is trying to emulate the success of the Chinese-owned video app with young “Gen Z” Internet users, largely driven by its addictive recommendation algorithms.
Home will include Reels, a TikTok clone of Meta, as well as Stories and other personalized content.
Facebook, Google And other Big Tech companies The way their platforms have reshaped society is under strict scrutiny by regulators. Among the most controversial issues are the use of people’s personal data to amplify posts that drive the most engagement, such as fake news, as well as targeted advertising.