«Al Jazeera» – Economy:
In response to the effects of the pandemic, many retail companies have shifted their sales activities from traditional stores to the Internet. This shift towards the digital world coincided with the emergence of strong opportunities in the area of e-marketing, especially social media marketing. The last few years have seen the growing importance of the role of social media in retail. In fact, it is estimated that one in ten purchases today are made through social media, reflecting the decline of the traditional retail site in the face of the modern digital point of purchase. The results of the “Connected Consumer” report showed that 55 percent of consumers prefer digital channels to interact with brands, and this percentage jumps to 65 percent among Generation Z’s younger consumers. Social media has allowed companies of all sizes to reach new audiences, grow their following, and increase their online revenue. And that trend will keep its momentum, as 61 percent of dealers and consumers plan to make more purchases via social media over the next three years, according to findings from Salesforce’s fifth report on the state of the “connected consumer.” Furthermore, the report shows that 56 percent of consumers shop more on social media today than last year. This change in shopping habits highlights the importance of social media as a growing source of shopper traffic and revenue for online businesses, as social media is widely used as a profit-making tool. Future-oriented retailers need to ensure that they promote their investments in social media to keep their business afloat with the future. But about 45 percent of commerce managers feel they are incapable of taking advantage of emerging digital channels like Metaverse, TikTok and modern online social storefronts. The question for many is where did the road start?
Investing in Insights To target the right audience, companies first need to know where they are. Determining the location of audiences who purchase through digital channels is only the first step, as companies then need to identify the platforms used by the target audience and the locations from which they ensure that the company Its brand, its communication messages and services are in line with other digital channels. AI tools that allow companies to identify where and how audience purchases are imperative to ensure that money is not wasted on marketing efforts in the wrong places. Data can be a powerful tool for understanding which channels can deliver the best return on investment, allowing retail businesses to develop a successful social media commerce strategy.
The power of customization is in targeting audiences with personalized content that meets their tastes and needs. In a world where millions of social media users are exposed to content every day, companies need to grab consumer attention fast. Here, content optimization ensures that brands remain relevant to their target audience and is an effective way to differentiate themselves from competitors. To achieve this goal, companies have access to AI tools that analyze ad performance and better scale product search campaigns. So businesses can more easily attract customers than ever before with advanced AI systems that can learn quickly, match ads more effectively and identify better-suited audiences for retargeting Huh. Innovation is the key to the process of capturing and retaining audience attention. It requires a lot of work and innovation in light of the proliferation of millions of content clips on social media every day. A successful commerce strategy through social media is based on the principle of increasing interaction with the audience. Social media began as a platform for communication and interaction, not a way to harass audiences with sales material. Therefore, communicating with the audience by having a two-way conversation is essential that brands need to build trust and establish their online image. Some examples of how brands have been successful in attracting and increasing followers include innovative strategies such as launching surveys, giving gifts, displaying user-generated content, conducting question-and-answer sessions, and interacting with customer feedback. . Keeping pace with trends, companies need to keep a distance from their target audience and keep an eye on the channels they use, as social media platforms can quickly gain and lose popularity. A platform that is popular today may be obsolete tomorrow. Like any strategy, flexibility and responsiveness to change are essential for companies to maintain their leading edge. Courage is first needed to reap the benefits of being accountable. After all, it’s companies that take the risk, adapting and testing new platforms that are more likely to win more audiences, create new revenue opportunities, and increase sales. Looking beyond the single channel strategy to the digital world, brands need to be present. Wherever their customers are. Therefore, the boundaries of commerce must be pushed beyond a single digital channel, and data must flow across all other channels in a way that allows companies to effectively deliver connected experiences. Investing in social media is not only a successful strategy to reach existing audiences, but also a great way for retail businesses to stay ahead of the curve, attract a wider customer base, and stay relevant in a rapidly evolving digital world.