Arcade giant Dave & Buster’s It is set up to allow adults aged 18 and over to place real-time bets with friends on arcade games.
Dave & Buster’s app will begin to include the option to place bets against other players, The company said on Tuesday As part of a news release. The arcade company is partnering with Lucra, a maker of gamification software, and expects to launch a bet feature in the coming months.
Simon Murray, senior vice president of entertainment and attractions at Dave & Buster’s, said, “This new partnership provides our loyal members with a real-time, unmatched gaming experience, and continues our efforts to improve our customer experience through innovative, cutting-edge technology. Strengthens commitment.” , the news release said.
A representative from Lucra said that there will be a limit on stakes, but also said that the limit is not something the company can share publicly yet, noting that the average bet among users is $10.
The company also said it has “comprehensive responsible gaming policies” and that its partners can configure bet limits.
Dave & Buster’s, which opened in 1982, has more than 222 locations across North America, offering everything from bowling to laser tag and virtual reality. The company says it has 5 million loyalty members and 30 million unique visitors to its locations each year. The company’s stock has increased by more than 50% over the last year.
Gambling has moved from a fringe activity to the mainstream in recent years, largely due to the legalization of sports gambling in many states, which has led to a flood of apps and advertisements, which has raised some concerns. increase in problem gambling,
Dave & Buster’s effort appears to be quite a departure from sports betting, particularly because players are gambling against each other rather than the company.
Lucra, founded in 2019, offers what it calls “gamification services” that include “cashless competitions across cash, e-commerce, or partner platforms.”
“We are creating a new type of digital experience for people inside these ecosystems,” said Michael Madding, Lucra’s chief operating officer. “We’re inspiring them to engage in new ways and spend more time and money.”
Lucra says its skill-based games are not subject to the licenses and regulations that gambling operators face with games of chance. Lucra is careful not to use the words “stakes” or “stakes” to describe its games.
“We use contests or challenges with real money,” Madding said.
Lucra’s competitions are currently available in 44 states.
social betting category According to gaming research firm Eilers & Krajcik, it is a $6 billion industry. Many companies, such as Flip and Rebet, have emerged, hoping to copy the success of the gambling industry and capture a youth market.