Dallas Cowboys owner Jerry Jones attends training camp at the River Ridge Complex on July 24, 2021 in Oxnard, California.
Jayne Kamin-oncea | Getty Images
The Dallas Cowboys are facing a backlash after the football team announced a partnership with a gun-themed coffee company a day after the deadly attack. Shooting in Highland Park, Illinois,
Company, Black Rifle Coffee, says it is veteran-owned and sells product with name Including “Silencer Smooth Coffee Rounds,” “AK-47 Espresso Blend” and “Murdered Out Coffee Roast.”
“Please welcome America’s Coffee to America’s team,” tthat cowboy Earlier this week, a video montage was tweeted with the team, coffee beans and a man dressed in camouflage sipping coffee.
The announcement sparked criticism online, noting its poor timing, a day after the Highland Park shooting, which killed seven people and injured dozens, and weeks after the Uvalde shooting, in which Rob 21 people, including 19 children, were killed in the elementary school. ,
“This is such a stupidly insensitive step on the wrong side of history,” one account tweeted, “It’s the only team I’ve been happy with in my entire life despite disappointing for decades,” said another tweet, “But it’s the line in the sand. I can’t support it. If the Cowboys don’t repeal it, I’m done.”
Others expressed their support, including one account who tweeted That said Black Rifle is veteran-owned and people were going crazy over the company name without knowing anything about it.
“Great Company with a Great Mission,” Second tweeted,
In a statement, Black Rifle said the deal with the Cowboys had been in the works for a long time and was “timed to coincide with the Independence Day holiday.” A representative declined to respond when asked whether the company was considering delaying the announcement of the Cowboys after the shootings.
The Dallas Cowboys did not respond to CNBC’s request for comment.
Cowboys owner Jerry Jones said in a Statement When the team announced the partnership the settlement represented the support of the Cowboys’ military and first responders.
On its website, Black Rifle Coffee says it was founded in 2014 and is committed to supporting veterans and first responders. “Black Rifle Coffee Company serves coffee and culture to the people who love America,” of the company. bio reads.
The coffee company, which went public in February after a merger with SPAC, also partners with nascar And this National Wild Turkey Federationand athletes Travis PastranaAccording to its website.
Black Rifle’s stock price hit a 52-week low of $6.62 on June 27 and opened Thursday at around $9.