Americana Restaurants brings US-based Peet’s Coffee to GCC through franchise deal

RIYADH: Food company Americana Restaurants has entered a franchise agreement with Peet’s Coffee to bring the brand to the Gulf Cooperation Council markets for the first time.

The collaboration, with the US unit of JDE Peet’s, is built to cater to rising demand for coffee experiences across Americana Restaurants’ regional markets, according to a statement. 

Americana Restaurants will launch Peet’s first Middle East store in the UAE by the fourth quarter of 2022.