Alcohol consumption on the decline for Generation Z, studies show globalnews.ca

It is a social habit that people have practiced for generations, but according to new studies, people are leaving alcohol behind.

Recent studies suggest that alcohol consumption is declining among Generation Z (those born in the late 1990s to early 2010s).

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A report from Berenberg Research shows that when it comes to alcohol consumption, Generation Z drinks 20 percent less per capita than Millennials.

Not to be outdone, the report also suggests that Millennials are drinking less than both Gen X and Baby Boomers.

A separate report from Australia’s University of New South Wales also supports the worldwide trend, finding that 44 per cent of people aged 18-24 are drinking less than older generations.

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Clinical psychologist Dr. Domenic Marisano, who specializes in harm reduction, believes that people have become more health conscious and have shifted their habits to other substances.

“Lately, with the rise of psychedelic therapies and discussions on psychedelics, I think there’s a lot of curiosity among young people about mushrooms, about LSD, about the different psychedelics that are out there,” Marisano said. Told.

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And with the legalization of marijuana, along with the continued rise of inflation, some people are turning away from alcohol.

There are many reasons people choose not to smoke, and when we asked, Saskatoon residents answered lack of appeal, religious reasons, a desire for a healthier lifestyle and some say marijuana is simply cheaper.

“Money has been an issue,” Marisano said. “Inflation has been an issue, and alcohol is expensive, especially in Canada, so for young people, it’s hard to afford right now.”

And while the global alcohol trade is pegged at an astonishing $1.17 trillion in 2021 according to World Finance, it may be set for a downturn as fewer and fewer people turn to wine for the good times.


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Business advocates, winemakers call for relaxing domestic wine laws in line with western provinces


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