Google Might Need to Be Un-Google-Like

The search giant has so far bucked the tech sector’s layoff trend, but the pressure to…

Meta Fined More Than $400 Million for Serving Ads Based on Online Activity

European regulators ruled that parent Facebook and Instagram cannot use their contracts with users to justify…

Elon Musk’s Twitter Says It Plans to Expand Political Ads Allowed on Platform

Technique Political advertising was largely banned in 2019 under then-CEO Jack Dorsey

Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge

For the first time in nearly a decade, the two biggest players in online advertising are…

Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform

Technique Advertisers booking at least $500,000 in incremental spend will be matched up to the $1…

WSJ News Exclusive | Netflix Estimates Ad-Supported Tier Will Reach 40 Million Viewers by Late 2023

Netflix estimated that an advertising-supported version of its streaming service would reach about 40 million viewers…

WSJ News Exclusive | Netflix Seeking Top Dollar for Brands to Advertise on Its Service

Netflix is looking to charge brands premium prices to advertise on its coming ad-supported platform, according…

Snap Plans to Lay Off 20% of Employees in Cost-Cutting Drive

Updated Aug. 31, 2022 11:38 am ET Listen to article (2 minutes) Snap is laying off…

Snap’s Big Snip Will Only Go So Far

The problem for Snap Inc. is that laying off a fifth of its workforce might turn…