Before the 2022 assembly elections in Uttar Pradesh, BJP With a target to add at least 1.5 crore new members to its existing 2.5 crore party workers, the state is going to launch a special membership drive.
Union Home Minister Amit Shah will launch the membership drive in Lucknow on October 29.
According to party sources, a special membership drive has been planned to develop a new segment of voters for the party in UP to make up for the loss of votes, which is likely due to the anti-incumbency wave.
A senior party leader said, “The last membership drive in the state took place in 2020 and after that the party had a total of 2.5 crore members in UP. This time the target is to add 1.5 crore new members. We are expecting to cross the four crore member mark before the assembly elections.
The party leader said that a door-to-door campaign would be launched to reach out to the people with an appeal to join the BJP.
BJP leaders from various BJP organizations and Morchas will also organize membership camps to reach out to the people and ask them to give a missed call on a particular number from their mobile phones to become a BJP member.
The party will also approach the beneficiaries of central and state government schemes with similar appeals.
“With this campaign, we will once again contact our old members, update their details and for the first time add new members from voters, intellectual class and different sections. There will be a special strategy to make members in those booths where the BJP was weak in the last elections,” the BJP leader said.
“This campaign will be very important for the BJP before the elections. When a person dials a dedicated number to give a missed call to subscribe to the party, he comes mentally closer to the BJP. After the membership drive in the past, there was an increase in the vote share of the BJP in the elections,” said BJP state spokesperson Rakesh Tripathi.