The EU threw party in €387K metaverse — and hardly anyone came

Only five people showed up on Tuesday evening to a party organized by the European Commission’s foreign aid department in Metaverse to get young people excited about the European Union.

Devex correspondent Vince Chadwick Tweeted He was ultimately the only guest left of the party, “after an initial insipid chat with about five other humans who showed up.”

apparently only a few of the 44 people who like official trailer Were impressed enough with avatars dancing to house music on a tropical island to actually join the party.

The Commission’s Foreign Aid Department has spent a total of €387,000 to develop a Metaverse platform to promote Devex, its Global Gateway initiative. informed of, Under this umbrella the commission aims to commit €300 billion by 2027 to building new infrastructure in developing countries.

A spokesman for the commission said Devex The promotional post was intended to raise awareness of what the EU does globally “among 18 to 35-year-olds mainly found on TikTok and Instagram” who are “neutral about the EU”. and “are not generally exposed to” such information.”