To help families grappling with the cost of living crisis, Tesco is offering free meals for children at its supermarket cafe during the school summer holidays.
A free meal of up to £3.25 is available to Clubcard holders with any item purchased at the retailer’s 311 Cafe between 25 July and 26 August.
Asda and the Morrisons have previously announced meal deals to support parents during the summer break.
The cheapest item shoppers can buy to get Tesco’s special offer is a piece of fruit for 60p. Other low-cost menu items include a bottle of water for 85p, £1 biscuits, £2 bakery items and £1.80 breakfast tea.
The kids’ breakfast menu includes beans, eggs or avocado on toast, and hot meal-deal options—which come with vegetables, a side, and a drink—may include sausage, macaroni cheese, chicken Goujon or fish fingers. .
There are also cold packed-lunch options including a sandwich, drink, piece of fruit and two snacks.
Other supermarkets have launched similar deals to help parents deal with the increased costs. Asda is selling kids meals for £1 starting Monday, with no minimum adult cost. Children Eat free at Morrisons Cafe when adults purchase a meal for £4.99 or more.
The Asda proposal has been included in the government’s home campaign support To support the struggling Britons as food and bill prices rise. The package also includes a re-introduction of Sainsbury’s “Feed Your Family for a Fever” campaign.
The government’s initiative has been criticized by campaigners for not doing enough to support the families.
Child’s Chief Executive Alison Garnham poverty The action group accused the government of “abandoning” the children to “face a difficult summer with insufficient support”.
Experts argue that supermarket cafe free deals for kids’ dinners encourage low-income families to feed their kids ultra-processed junk food in the summer holidays.
Barbara Crowther of the food charity Sustain said kids’ menus often contain foods loaded with saturated fat, salt and sugar. She said: “Such a high consumption of those types of food in the summer can accumulate major health problems in the long term for children.”