Global consumer brands grappling with China’s sluggish economic recovery have another concern: shoppers in the country…
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Adidas Seeks Redemption in China
The sportswear brand has been supporting sports and cultural projects of the Chinese government in a…
WSJ News Exclusive | Fashion Giant Shein Raises $2 Billion but Lowers Valuation by a Third
Online fashion giant Shein raised $2 billion in its latest fundraising round, valuing the company at…
WSJ News Exclusive | Fashion Giant Shein Raises $2 Billion but Lowers Valuation by a Third
The online-only retailer aims to grow its revenue by 40% this year but faces geopolitical headwinds…
Adidas’s New CEO Shows Good Form
Adidas Chief Executive Officer Björn Gulden may not be hitting the ground running yet, but his…
WSJ News Exclusive | Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound
The sportswear brand is trying to reassert its identity as a sports company first and foremost…
Adidas to Sell Yeezy Sneakers, Donate Proceeds to Charity
The sportswear brand ended its partnership with Kanye West last year over the rapper’s anti-social comments,…