How Allbirds Lost Its Way

Quality complaints and hard shortages plagued the Hot Shoe Company, which introduced several new products but…

H&M Now Wants to Sell You Makeup, Sofas and Crocs

The retailer is expanding beyond its clothing label, doubling down on beauty products, home goods and…

Just Do It: Nike Shares Are a Buy

The footwear giant has addressed many of the concerns of investors and its stock is cheap.

Nike Increased Prices Along With Everyone Else and Now Discounts Are Mounting

The sneaker giant said product markdowns as well as higher costs for product inputs, freight and…

The Ugly Shoes Now Worth Billions of Dollars

Hoka is the thick sneakers of choice for runners. and nurses. and waiter. and teens. and…

Brands Wanted to Cut Out Stores. Not Anymore.

Selling through Nike and other traditional retailers they once shunned.

Latest China Test for Western Firms: Consumers Switching to Homegrown Labels

Global consumer brands grappling with China’s sluggish economic recovery have another concern: shoppers in the country…

Retailers Are Trying to Fix Their Supply-Chain Forecasts

New technology, analytical tools and data shared with suppliers aim to make merchants more agile in…

Nike Broke Up With Retailers. Now It’s Trying to Win Them Back.

The sneaker manufacturer’s strategy seeks to shed excess product as inflation hits consumers’ budgets.

Yeezy Sneakers Go Back on Sale as Adidas Looks to Move Past Kanye West Controversy

Adidas released the first batch of more than $1 billion of Yeezy-branded sneakers, setting in motion…