Pinterest Investors Should Pay Attention to TikTok’s Gap

Pinterest Investors desperate for some inspiration won’t find it on TikTok.

The Financial Times reported this week that TikTok’s live-shopping initiative has failed to win over consumers and creators alike in the UK, where it only launched last year, potentially undermining plans to expand the venture. . Such a conflict would be a particularly bad sign for fellow social-media platform Pinterest, which last year launched a similar initiative at Pinterest TV in the US, which featured live, buyable “episodes” by creators.