How the most polarizing politicians are the most popular on social media: News about the AOC and Ted Cruz gets four times as many shares as Joe Biden
- An analysis of what politicians drive online news traffic is at the bottom of a list of 10 nationally ranked Democrats and Republicans.
- Report says Democrat Chuck Schumer ranks below him
- Along with AOC and Cruz, Marjorie Taylor Green and Rashida Tlaib also rank high on the list
- More attention online can mean more donors and a bigger national profile.
- Although most of the news coverage on Cruise and AOC was negative.
Polarizing lawmakers like Texas GOP Sen. Ted Cruz and New York Democrat Rep. Alexandria Ocasio-Cortez His party leadership may have a headache from time to time, but a new analysis shows he is among the most popular politicians on the internet.
Cruz, known for his fierce criticism of Biden and outspoken support of Donald Trump, generated about 2,300 social media interactions per story about him.
Far-right firebrand Ocasio-Cortez quickly followed suit, with an average of 1,900 engagements.
The two also regularly make news on social media, with Cruz targeting COVID-19 health needs and as an outlet for his foreign policy views, including calling for sanctions on Russia’s Nord Stream 2 pipeline. Have used your Twitter account.
Ocasio-Cortez also updates her supporters on social media on sensitive topics, including giving a personal account of her experiences during the Capitol riots last year. He also used his handle to take shots at moderate Democrats like Munchkin and Arizona Sen. Kirsten Cinema for stifling Biden’s progressive agenda.
The report ranks 10 high-profile politicians by how much social media engagement articles made about them between January 2021 and January 2022.
It found that outspoken politicians who often make headlines for divisive rhetoric towards the top. Under Cruz and Ocasio-Cortez are Republican Representative Marjorie Taylor Green of Georgia, Democrat Representative Rashida Tlaib of Michigan and Florida GOP Governor Ron DeSantis.
Trump is at the bottom of this list at number seven. Despite being known for his impressive hold on social media, he averaged 1,000 engagements per article.
However, since leaving the White House and being banned from Twitter and Facebook, the former president’s media presence and reach has dwindled considerably compared to his dominance over the news cycle while in office.
Biden is at the bottom of the list, with moderate West Virginia Democrat Sen. Joe Manchin in ninth place and Senate GOP leader Mitch McConnell just above him.
Democratic Senate Majority Leader Chuck Schumer, the report claims, ranked under Biden and did not make the top 10 list.
Politicians who have been able to garner more attention on the Internet can take advantage of that buzz through the creation and creation of name recognition outside their constituencies.
However, it can also serve to alienate allies in the middle, with much of the coverage of high-ranking politicians being negative.
About 90 percent of the articles about Ocasio-Cortez’s analysis came from right-wing media, while such outlets covered very little Taylor-Green.