Netflix plays to the rest of its crowd

Netflix Not all of its business models are sacrosanct, it showed three months ago, but the streaming giant is only willing to go so far as to test loyalists.

company said Tuesday afternoon That it lost nearly 970,000 total paid customers during the second quarter – less than half of what was previously predicted. That was enough to send battered stocks up 8% after hours; Netflix shares have sunk 42% since the company Shock to investors in April With a subscriber crunch for the first time in over a decade.