Netflix in a race against time with advertising

-0 cStoSw">say so Netflix—When they pivot, they don’t waste time.

Barely two months after the streaming giant previously indicated your interest In launching an ad-supported tier of service, Netflix is ​​moving quickly. The Wall Street Journal reported earlier this week that the company talking with potential partnersOnline advertising titans Google and ComcastNBC Universal. co-chief executive officer of netflix Ted Sarandos confirmed these talks During an appearance on Thursday at the Cannes Lions convention, one of the advertising industry’s largest annual gatherings.